How brands can close the Customer Experience gulf in 2020
Personalised customer online shopping experiences have always been something of a holy grail. According to research carried out by management consultancy PwC, one in three (32%) of US consumers said...
View ArticleAll Change for the CXO
Go back ten or 15 years, and the role of CXO, or Customer Experience Officer to give it its full title, was regarded as one of those unconventional or even ‘wacky’ roles, created by advertising and...
View Article5 Big Benefits of Data and Analytics for Positive Business Outcomes
Today, businesses can collect data along every point of the customer journey. This information might include mobile app usage, digital clicks, interactions on social media and more, all contributing to...
View ArticleHow empathy, ahead of tech, will be the key driver of business recovery...
With organisations across the world beginning to show the first signs of emerging from the lockdown, the strategy to help business recovery is at the forefront of every decision maker's mind. For the...
View Article5G will advance all of society as we know it
“2020 is the year of 5G.” How many times have we heard that phrase, or something similar said about an innovative technology? Just last year, Gartner forecast that the worldwide 5G network...
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